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Chrysler announces Michael J. Accavitti to
become new head of Dodge Marketing and two additional
Chrysler Group today announced that
Michael J. Accavitti is appointed Director – Dodge Brand & SRT
Marketing and Communications, effective immediately.
In this capacity, Accavitti
is responsible for developing Dodge and SRT brand
strategies and implementing action plans to increase
product consideration and dealership traffic, as well as
provide oversight of the Dodge Motorsports program
activities. He reports to George E. Murphy, Senior Vice
President – Global Marketing.
Accavitti's most recent position was
Director – Motorsports Programs and SRT Product & Brand
Marketing. He joined DaimlerChrysler Corporation in 1977. He
holds a bachelor's degree in Industrial Engineering from Western
Michigan University, a master's degree in Business Management
from Wayne State University, and a law degree (J.D. / L.L.B.)
from Detroit College of Law.
Thomas J. Loveless is
appointed Director – U.S. Retail & Fleet Volume
Planning, effective immediately. His most recent
position was Director - Dodge Brand Marketing and Global
Loveless is responsible for all
sales and vehicle mix planning in current calendar and
model year. Additionally, he is responsible for short
term and long term sales business planning, option mix
planning to ensure targets are achieved on a monthly,
quarterly and yearly basis.
He reports to Michael J. Keegan, Vice
President – Volume Planning & Sales Operations.
Loveless has more than 25 years of
Sales and Marketing experience. He holds a bachelor's degree in
Marketing from the University of Maryland.
Loveless replaces Robert M. Richard,
who was appointed Director, Global Parts Marketing on May 1.
Richard replaced Richard R. Rae, who retired at the end of
Richard is responsible for leading
Chrysler Group service parts marketing strategy and
implementation across all product portfolios, including
accessories, repair, collision, maintenance, and performance
parts. He reports to Christine K. Cortez, Senior Vice President,
Global Service & Parts.
Richard joined DaimlerChrysler Corporation in
1985. Most recently, he was Director, U.S. Market (Retail & Fleet)
Richard holds a bachelor’s degree in Business
Administration from Michigan State University, and a master’s degree in
International Business from the University of Detroit Mercy.
All Photos: Chrysler
(May 4, 2007)