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• The BMW Technology Office in Palo Alto
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News of  August 29, 2001

The BMW Technology Office in Palo Alto

Photo: BMW

Palo Alto - The westernmost office of BMW's FIZ Research and Development Centre is on Hamilton Avenue, some 10,000 kilometres or 6,000 miles from Munich right in the middle of Palo Alto, Silicon Valley. Sixteen highly skilled associates – engineers specializing in chemistry, information science experts, logistics specialists, and university graduate engineers in many different areas - have been working here since June 1998 on one common objective: To integrate the latest technologies into BMW cars as quickly and efficiently as possible. "The Technology Office is our cutting edge in the market, enabling us to capitalize on the rapid pace of development in communication and information technologies in Silicon Valley", states Dr. Burkhard Göschel, Board Member BMW Group, Development and Purchasing.

Being represented in this US center of high technology gives BMW two fundamental advantages: First, without Palo Alto BMW in Bavaria, 9 hours "ahead" of California, would only have a small time-slot for direct intercontinental talks. Second, precisely such personal contacts are crucial to the creation and implementation of new ideas even in this day and age of the Internet. So no matter how big the distance may be between the FIZ Research and Development Centre in Munich and the Technology Office in Palo Alto, the virtual gap between the two is very small indeed: "We do not claim to be better or more creative than our colleagues in Munich - we're only a bit closer to where the action is and we can work a bit faster", says Holger Jeebe, President of the BMW Palo Alto Technology Office.

(August 24, 2001)

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