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News of  October 03, 2001


Toyota Keeps Consumers on the Move With New Mobility Assistance Program

TORRANCE, Calif. - In conjunction with National Disabilities Awareness Month, Toyota Motor Sales (TMS), U.S.A., Inc. announced that it will now offer assistance towards the cost of qualified aftermarket adaptive equipment installed on eligible new 2001 and 2002 Toyota and Lexus vehicles, as well as future 2003 models.  Toyota is the first Japanese nameplate manufacturer to offer such a program.

Toyota and Lexus will provide cash reimbursement of up to $1,000 to each eligible, original retail customer, for the cost of purchasing and installing qualifying adaptive driving or passenger equipment for transporting persons with physical disabilities.  The offer applies to all purchased or leased new 2001, 2002 or 2003 Toyota or Lexus vehicles and vehicles must be adapted within 12 months of delivery date.

"It is estimated that approximately 50,000-60,000 consumers will need adaptive equipment for their vehicles in the coming year and Toyota wants customers to know that we're here to meet their needs," said Bob Daly, TMS group vice president, customer services.  "Toyota is making the process as convenient as possible for the customer, with resource information readily available through our Web sites and dealers."

For customers who choose to finance their vehicles, Toyota Financial Services (TFS) will offer extended-term financing of up to 84 months for both the new vehicle with the installed adaptive equipment, including installation costs.

A Toyota Tundra equipped with adaptive equipment will be on display later this month at the Specialty Equipment Manufacturer Association (SEMA) trade show in Las Vegas.  The Tundra will feature a wheelchair lift in the bed, a power lift bed cap and Turning Automotive Seating(TM), all by Bruno Independent Living Aids, Oconomowoc, Wis.  The same vehicle also will be shown over the course of the year in the seven "Abilities Expo" consumer shows in cities including Miami, Edison, N.J., Long Beach, Calif., Chicago, Boston, Cleveland and San Mateo, Calif.

(Oct. 1, 2001)

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