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.July 28, 2004
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This Week:

• Extensive Facelift for the Mazda Tribute

• Four Wheels Go Six Feet Under as Two American Families Bury Their Vehicles in Front Yards

• GM Breaks Ground For $385 Million Engineering Centralization Business Unit

• Go-ahead for the BMW Group Scientific Award 2005

• In-car cinema in the Volkswagen Touran

• Toyota's New Corporate Advertising Campaign Highlights U.S. Job Creation

• DaimlerChrysler Posts Record Sales of 22,200 Passenger Cars in China in First Half of 2004

• Nissan Unveils Business Strategy For Thai Operations

• The Year Of The Car And More In 2005

• New Innovations In Manufacturing Will Further Improve GM's Quality

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Toyota's New Corporate Advertising Campaign Highlights U.S. Job Creation
 

"Good Business" in Manufacturing, Sales and the Environment a Common Theme New York, NY - Toyota Motor North America, Inc. ("TMA") announced the nationwide launch of a new corporate advertising campaign focusing on Toyota's ongoing investment and job-creation in the United States. "With our new campaign, Toyota highlights its long-term commitment to the U.S. market, which has resulted in the creation of 190,000 jobs including dealers and suppliers," said Dennis Cuneo, senior vice president at Toyota Motor North America. "By focusing on our operations across the country, along with our commitment to the environment, we aim to show that Toyota's growing investment is benefiting not only local communities but the entire country as well."

The campaign includes five print executions, all of which highlight Toyota's U.S. operations. The first, to be launched today, focuses on the future site of Toyota's new full-size truck plant in San Antonio, Texas, which will commence operations in 2006. The ad also mentions Toyota subsidiary Bodine Aluminum's new Jackson, Tennessee engine casting plant, which will begin production in late 2005.

The headline reads, "We're not just breaking new ground with our vehicles." The accompanying photo depicts an all-but-empty field where a sign in the foreground proclaims, "Future Home of Toyota Motor Manufacturing, Texas." A tractor and three contractors can be seen in the background.

"By using the site of Toyota's latest plant to launch the "Good Business" campaign, we're really painting a picture of Toyota as a dynamic, growing company," said Paul Bernasconi, partner/creator at Oasis Advertising, which created the campaign. "We're showing that Toyota has big plans - and is following them up with big actions. And when you want to think big - there's no better place than Texas."

Upcoming advertisements will also include Toyota Motor Sales, U.S.A. in Torrance, California and the following manufacturing facilities:

• Toyota Motor Manufacturing, Alabama (Huntsville) 

• Toyota Motor Manufacturing, Indiana (Princeton) 

• Toyota Motor Manufacturing, Kentucky (Georgetown) 

• Toyota Motor Manufacturing, West Virginia (Buffalo)

The campaign will run in over forty national publications, including USA Today, The Wall St. Journal, The New York Times, Time and others. In addition, the ads will appear in local business publications in the communities surrounding some of the featured operations.

A member of the American business community since 1957, Toyota currently has eight manufacturing plants in the U.S., which built over one million vehicles in 2003. Toyota and its suppliers and dealers are responsible for more than 190,000 jobs in the U.S. and the company's total investment in the U.S. market now exceeds $12 billion.

(July 26, 2004)