Honda Achieves Highest Non-Premium Ranking in J.D. Power and Associates Initial Quality Study

Honda was identified as the top non-premium nameplate in the J.D. Power and Associates 2007 Initial Quality StudySM (IQS), the company announced today. The Honda Civic and the all-new Honda CR-V ranked as top vehicles in the compact car and compact MAV segments, leading Honda to rise in the nameplate rankings by two positions to the fourth overall vehicle brand.

IQS serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership and captures problems experienced by owners in two distinct categories-quality of design and quality of production (defects and malfunctions).

Honda Civic

The study ranked nameplates and vehicles based on survey reports of Problems Per Hundred Units (PPHU) studied. Honda vehicles averaged only 108 PPHU, an improvement of 2 PPHU over 2006.

The Honda Civic scored highest in the Compact Car segment, with an IQS rating of 94 PPHU, and the all-new Honda CR-V scored highest in the Compact Multi Activity Vehicle segment, with an IQS rating of 91 PPHU.

"Honda prides itself on great fuel economy and a fun driving experience, but vehicle quality has always been the top priority," said Dick Colliver, executive vice president of American Honda. "These IQS results help validate our ongoing quality efforts."