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MINI History MINI Cars MINI Concepts Specials MINI Plant in Oxford, UK
The new MINI is being manufactured on one of the world's most modern and advanced production systems at the BMW Group plant at Oxford - the result of a £230 million investment programme at the factory. MINI Stars in "The Italian Job" MINI, the 2003 North American Car of the Year, will join a stellar cast that includes Mark Wahlberg, Edward Norton, Charlize Theron, Jason Statham, Seth Green, Mos Def and Donald Sutherland, in Paramount Pictures’ film, “The Italian Job,” opening nationwide May 30th.
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BMW: The MINI Manager Trevor Houghton-Berry has been appointed General Manager, MINI for the UK and will lead the team which will launch this exciting new model in summer 2001. Houghton-Berry, 39, joined BMW (GB) Limited in June from Rover, where he was Corporate Sales Manager, following roles with both Mazda and Citroen. He is building an entirely separate team within BMW GB, dedicated to marketing and selling MINI as an individual brand within the BMW Group.
The MINI COOPER will debut at the Paris Motorshow on 28 September 2000 and make its first UK appearance at the Birmingham Motorshow on 17 October. It will go on sale next summer. MINI will be built in Oxford and distributed through BMW's dealer network in the UK, although each location will have a unique environment for MINI to emphasise that it is an entirely separate brand. This could be a separate showroom on the same site or elsewhere in the vicinity - perhaps even on a High Street. Equally it could be a showroom within a showroom on the BMW premises. A MINI public relations appointment will be made in the next month. Working closely with the MINI team, this new role will report to Graham Biggs, Media Relations Manager for BMW GB. |
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