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BMW Cars
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"Bayerische Motoren
Werke" (Bavarian Engine factory) was launched in 1916 in Munich, Germany, as
an aircraft engine factory.
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1923 BMW diversified
into the motorcycle business and the
first bike was assembled.
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The car business started with the
Dixi in 1928, a small car, which was
produced in Eisenach, Germany.
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Internationalization started with
the launch of the South African plant
in 1972.
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The BMW Isetta,
built 1955-1962
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Nowadays, BMW is successfully
manufacturing mid- and high end cars. BMW introduced
the Z3 Roadster and has extended the program with the M-Coupé.
The Z4 followed the Z3 and set another mark for sporty design.
New models as the X5 and
the Z8 broadened the product portfolio in 1999/2000. A small
X5 called the X3, which is exclusively manufactured
at
Magna in Graz/Austria is introduced late 2003.
After selling Rover MINI brand remained within
BMW, produced in the Oxford plant of former
Rover and went successfully in the markets since mid of
2001.
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BMW Group In America
BMW of North America has been present in
the United States since 1975. Since then, the BMW Group
in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI
brands and Rolls-Royce Motor Cars;
DesignworksUSA, an industrial design firm in California;
a technology office in Silicon Valley and various other
operations throughout the country.
BMW Manufacturing Corp. in South Carolina
is part of BMW Group's global manufacturing network and
is the exclusive manufacturing plant for all Z4 roadster
and X5 Sports Activity Vehicles.
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The BMW Group sales organization is represented
in the U.S. through networks of 340 BMW car, 327 BMW Sports
Activity Vehicle, 148 BMW Motorcycle retailers, and 70 MINI
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters
for North, Central and South America, is located in Woodcliff
Lake, New Jersey.
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