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BMW: BMW Concept CS, Shanghai 2007

Introducing the BMW Concept CS, Germany’s leading manufacturer of premium automobiles is presenting the vision of a unique four-door car which combines the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of a high-performance sports car.

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This unique combination never seen before offers the perspective to enjoy sheer driving pleasure in a dimension quite unprecedented in the world of motoring. Indeed, the BMW Concept CS is a new definition of design culture. Concentrating on powerful, expressive design, materials of the highest quality, and quality of finish in perfection, this unique new model offers a completely new understanding of premium quality.

And within its interior, the BMW Concept CS combines stylish luxury with the most uncompromising ambience full of class and value. Through its design alone, the BMW Concept CS underlines the supreme skill and competence of the BMW brand in developing the most sporting and dynamic cars offering ample space for more than two occupants. The most spectacular rendition of this heritage at BMW is the BMW M5, which established a brand-new segment in the world of motoring more than two decades ago and is acknowledged to this day as the benchmark in high-performance saloon motoring.


Introduction of the BMW Concept CS at the Shanghai Auto 2007

BMW Concept CS Clip

Exterior design: where qualities typical of BMW all come together. More than any other saloon in the past, the BMW Concept CS bears out all the highlights of optimum performance through the design of its body alone. The low-slung, dynamically stretched silhouette, the long engine compartment lid and stylish lines and contours accentuating rear-wheel drive technology simply perfect for sports motoring, all set clear standards for supreme dynamics in a new dimension of out-standing vehicles.

Through its supreme presence, stylish elegance, and challenging dynamism, the BMW Concept CS, in a nutshell, offers truly unique design language with highly individual aesthetic features never seen before.

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Precisely this explains why all the elementary values of the BMW brand are concentrated in the BMW Concept CS, superior dynamics and sophisticated elegance all being borne out together through the authentic style and design of the car. Clearly, therefore, the BMW Concept CS is the pacemaker leading into a new category of values typical and characteristic of the BMW brand. Design culture and dynamics of the highest standard. Offering a synthesis of features unique to the BMW brand, the BMW Concept CS introduces new, tempting highlights in a particularly demanding segment of the market.

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This unique model combines the qualities of a luxury saloon and a high-performance sports car in one, raising this superiority to a new, unprecedented level. As a result, the BMW Concept CS adds an unparalleled touch of sporting dynamism to the conventional culture of a saloon, offering the driver and passengers the complete dynamic potential of such unique power on four full-sized single seats.

While the conventional saloon focuses primarily on driving comfort, the BMW Concept CS sends out a clear message of active, dynamic motoring. A message which reaches all the car’s occupants, with the generous feeling of space in this four-door being supplemented by a sporting and low seating position enjoyed not only by the driver and front passenger, but also by the passengers at the rear on their own single seats. For this reason alone, the BMW Concept CS is, not least, the vision of a sports car for the ambitious driver offering the passengers the same experience of sporting performance and luxurious pleasure.

Individual style meets exclusive class

The innovative, unique driving experience offered by the BMW Concept CS is appropriately reflected by all the car’s interior features, the design of the interior and the various technical innovations interacting perfectly with one another. The ambience of the interior is indeed just as unique as the character and body design of this one-off sporting four-seater, offering all the occupants a brand-new experience of aesthetic style and design.

And it almost goes without saying that within the car the occupants enjoy such unique exclusivity in particular style on four single seats. The innovative design and finish of both the surfaces and controls is further accentuated by the use of top-quality materials and quality of finish enhanced to perfection. Unnecessary opulence is replaced by highly focused luxury, together with an exemplary standard of detail and elegance. The precision that has gone into the development and production of all components is obvious at very first sight, clearly expressing BMW’s dedication to supreme performance in every respect. Style and unique aesthetics of BMW. Measuring 5.10 metres or 200.8 inches in length, the BMW Concept CS is dominated by dynamically flowing lines.

From the BMW kidney grille standing out powerfully to the front, the eyes of the beholder move back along the low-slung and sleek engine compartment lid, subsequently meandering along the side-line and roof-line all the way to the deliberately short rear-end with its clear-cut air flow spoiler.

The dynamically stretched silhouette of the car proudly boasts a wide range of features typical of the character of a particularly sporting, avantgarde automobile. All of these features clearly bear testimony to excellent aerodynamics as well as a low centre of gravity helping to promote superior agility on the road. And at the same time the carefully modelled transitions between the body sections are a clear symbol of the car’s nimble character and performance, despite its size. Four doors with a unique, sporting and low body line.

The sporting, low-slung silhouette of the car is further accentuated by body height of just 1.36 metres or 53.5 inches. A further important feature is the gentle taper of the roof-line at the rear serving again to smoothly stretch the proportions of the entire car. The re-interpreted contour line, as seen from the side, serves to emphasise the technical concept of rear-wheel drive so crucial to dynamic performance on the road. Subdividing the silhouette of the car into various sections, the contour line stretches from the beginning of the A-pillar in a gentle, rising movement all the way up above the front door, gradually petering out beneath the rear side window.

Characteristic front-end design consistently enhanced

The front-end design of the BMW Concept CS is a particularly striking example of the consistent enhancement of BMW’s design language. Here the BMW kidney grille stands out as a powerful element typical of the BMW brand and naturally a famous icon of body design, giving the car its unique look and emphasising the flow of air into the engine. Indeed, the kidney grille is not only the central, but also the dominating element in the design of the entire front end. Through its dimensions alone, as well as its position slightly inclined to the front, the kidney grille establishes a clear link to classic BMW sports cars. All further elements at the front end of the car are angled in the direction of travel and designed as a genuine sculpture around the kidney grille, with all directly adjacent surfaces being modelled in concave design.

Significant functional features add further meaning to this special look of the car, with the BMW kidney grille serving as the primary supply of air to the engine. The two recesses in the front side panels, in turn, help to cool the brakes on the car. And since a power unit befitting the dynamic character of such a sports saloon most probably requires an ample flow of cooling air, the need for an extra-large kidney grille is obvious at first sight.

Applying the philosophy that “form follows function”, the contours on the engine compartment typical of a BMW have developed into a genuine sign of distinction born out of technical needs and requirements. On the BMW Concept CS, the powerdome as a further highlight in design extends over the power unit as a particularly large, almost awe-inspiring design feature. The engine compartment lid is supported at either side by headlight units merging flush into the design of the car and resting flat on the side panels, extending far back into the front wings. The slender space thus left over above the extra-large wheel arches underlies the agility and, accordingly, the athletic performance of the car.

Innovative headlight technology

Within the dynamic, low-slung headlight units featured in the BMW Concept CS, particularly innovative technology serves to generate a powerful and consistent light beam: Innovative LED reverse-projection lights bundle their light on a reflection area from where the beam is conveyed smoothly, consistently and with utmost precision to the road ahead. This provides a particularly homogenous area of illumination without the slightest dazzling effect, since the oncoming motorist does not look directly at the projectors.

In its night design, in turn, the BMW Concept CS is characterised by slender rear lights emitting a homogeneous, low-slung and therefore strikingly harmonious lighting effect. With its design language absolutely authentic and convincing to the last detail, the BMW Concept CS offers all the fascinating thrill of new design culture. The particular impact of this sporting four-door, in turn, results not only from individual highlights, but also from the overall look of the car accentuating its complete character so convincingly.

The car’s dynamic potential is indeed expressed both by its proportions and lines symbolising both power and a dynamic, forward-moving urge. And last but certainly not least, the BMW Concept CS boasts particularly sophisticated elegance through the great care and diligence applied in turning innovative design culture into reality.

The interior: an outstanding driving experience on all four seats

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The interior of the BMW Concept CS also offers dynamism of a completely new standard borne out by the combination of exclusive elegance and sophisticated refinement. In designing the interior, the innovative technique of layering the individual surfaces and components provides an unprecedented combination of function and stylish reduction to the essential.

The appropriate use of joints and seams, together with layered surfaces, creates new options in the arrangement of functional elements for both ventilation and illumination. And at the same time the layering concept offers new possibilities to clearly express the class and value of the materials used as well as the precise design of the car’s interior through contrasting colours and the structure of different materials. Featuring height-adjustable collar elements directly integrated in the seats, the four full-sized sports seats meet all the needs of personalised entertainment and communication, thus raising the experience of quality within the interior to an unprecedented standard. More than ever before, this highlights the sheer value of the materials used, the love for all details, and quality of finish now enhanced to perfection.

Interaction of innovative design and exclusive materials, together with the use of a highly expressive colour scheme, gives the interior of the BMW Concept CS a unique touch of luxury based not on simple opulence, but rather on perfect quality. The design of the interior clearly reveals the truly outstanding driving experience in a unique ambience. A brand-new concept for subdividing the cockpit into various sections, as well as unparalleled standards in the choice of materials and in the quality of finish, create an unprece- dented flair of exclusivity and individual style. And added to this there is a clear pledge to sportiness expressed both by the arrangement and finish of the four single sports seats and the design of the controls and instruments.

An invitation to active motoring. The driver-oriented cockpit immediately shows the motorist that he or she is in control of everything happening at the wheel. Just like the arrangement of all controls and instruments, the design and layout of the cockpit is an invitation to active motoring. A very clear example of this straightforward philosophy is the short distance between the steering wheel and the shift lever, while in their design the sports seats combine a touch of lightness with the sporting elegance of the finest leather. The low-slung seating position and the clear structure of the instruments likewise evoke the wish to really experience and savour the dynamic potential of this unique car.

Lots of space, lots of support: sports seats also at the rear

The BMW Concept CS presents the vision of an automobile proudly offering all its qualities to the driver. The unique thrill of driving the car is obviously borne out most by taking your position at the wheel, while the sheer driving pleasure offered in the process is shared out among all the occupants: Just like the front-seat passenger, the passengers on the single seats at the rear will also appreciate and cherish the sporting and active driving experience offered by the BMW Concept CS.

Reflecting the particular style of the exterior, the flowing structure of the interior surfaces shows special care and diligence in the transitions from one section to another. As an example, the leather trim on the centre console and the door entry area extends far down into the footwells. The dashboard also uses a newly developed metal structure literally “embracing” the various surface elements. This material particularly attractive in its structure as well as its cool colour and feeling surrounds the circular instruments in the cockpit, together with the other features and elements.

In presenting this new Concept Car, BMW is not only entering a brand-new segment of the market never occupied before, but is also setting the milestone with a brand-new type of car: The four-door luxury Gran Turismo enters a new dimension of motoring in new style and with new features.


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