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BMW : Product Development
BMW has various sources
for research and product development:
A well known
BMW location is the Engineering Center (FIZ)
in Munich. This institution was launched in 1987, implementing
the idea of co-location. Co-location stands for bringing
together all people into one site, who are concerned with
the product development process, incl. suppliers. Nowadays
about 5,000 researchers, engineers and technicians are working
at the FIZ.
studio in California, which provides trendy designs
from one of the most creative places of the world.
team in Japan, which serves as an antenna into Japanese
GmbH, which was launched in 1985 and is responsible
for idea generation off-site, equipped with own design facilities,
acoustic wind tunnel and various other facilities for noise
reduction. This company employs about 100 people.
The FIZ in
Munich is designed like a network, so that everybody involved within
the product and process development process can easily link to each
other. Suppliers have permanent locations within the area.