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Volvo: Cross Country
The 2001 model has more of everything that made the first generation Cross Country so successful: improved performance (197 hp and 5-speed automatic), greater all-road capability (with amazing 8.2-inch ground clearance), and ready-for-adventure good looks (taller tires, flared fenders and attractive body cladding).
Occupant safety doesn't take a back seat to fun in Cross Country. Based on the acclaimed Volvo large car platform (which helped the Volvo S80 earn the first 5-star/5-star side impact crash test rating), the Cross Country incorporates the company's latest safety innovations, including dual-stage front airbags, side airbags (part of the SIPS Side Impact Protection System) and Inflatable Curtain, as well as WHIPS whiplash protection seats and other features. PremAir™ catalytic radiator technology helps reduce ground level ozone and convert it to oxygen, Öko-Tex certified materials inside the car are free from harmful substances to improve air quality, and a clever interior air management and filtration system all contribute to improving the environment.
"Almost since the beginning, this one vehicle continues to account for roughly 50% of all our wagon sales. We don't see this trend stopping. In fact, we intend to expand this line with additional products." Cross Country Buyers They tend to be between 35 and 45 years old. Likely married, but without children. Almost identical to S60 buyers. However, where the S60 buyer tends to have an urban orientation, Cross Country buyers are suburban in nature. They have strong family orientation with lots of self-expression in their lives. Household income is around $155,000. Approximately 45% have cross-shopped an SUV and about 11% have traded in one for a Cross Country. Competitive Group BMW X5, Jeep Grand Cherokee, Audi All Road, Lexus RX 300, and MB M-Class. all photos: Volvo Car Corp.
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