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Smart Product Concept

The Smart Product Concept is based on a space frame. The space frame is produced first and all components, as interior or exterior trim is assembled to the frame. Finally, the body panels are applied.

 

The frame is color neutral, that means it is always black. The color comes with the panels. One central marketing idea of the Smart is, to make changing panels so easy, that every customer can change the colors of his car, so to say before leaving for the evening dinner.

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