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Automotive Intelligence News

News of  September 12, 2000


 


TMC to Bolster Latin American Operations 
.

Tokyo - TOYOTA MOTOR CORPORATION (TMC), in a plan to strengthen its localization efforts in Latin America, announced it will enhance production in Brazil, Argentina and Venezuela, as well as boost parts procurement in the region.  

The plan includes an increase in local Corolla production from the current 20,000 units annually to 60,000 units by 2002 to answer the strong demand for Corollas in the three countries mentioned above and to enhance "in-region" exports to the surrounding Latin American markets. This development focuses on strengthening production in Brazil, the region's largest market, and reinforcing a tri-pillar parts-and-other-needs support base that incorporates Argentina and Venezuela.  

A by-country description of these advances is as follows:  

BRAZIL

Toyota do Brasil will triple by 2002 its annual Corolla production capacity from the present 15,000 units to accommodate growing sales. It will also build a new stamping plant to further promote local content. Additional investment* will be around 30 billion yen.  

ARGENTINA

Toyota Argentina S.A., while continuing to import Corollas from Brazil, will start making its own Corollas, in addition to the Hilux pickup trucks it produces now. 

VENEZUELA

Toyota de Venezuela Compañía Anónima will make further cost-cutting improvements in its knockdown Corolla production to strengthen Venezuela's position as a Corolla supply base to countries such as Colombia and Ecuador.  

*Includes plant and equipment investment, operational investment and others. 

For outlines of Toyota do Brasil, Toyota de Venezuela Compañía Anónima and Toyota Argentina S.A., please see the attached page. 

Outline of TDB

 

Company Name

Toyota do Brasil Ltda.

President

Kazo Uji

Location of head office

São Bernardo City, São Paulo Province

Date of establishment

January 1958

Start of production

May 1959

Capitalization

BRL 152.58 million

Investment ratio

TMC: 99.999%; Other: 0.001%

Production models

 

São Bernardo Plant 

-         Bandeirante

-         Hilux parts for Argentina

-         Hilux spare parts for the U.S. 

Indaiatuba Plant 

- Corolla (start of production: August 1998)

- 1999 production results

11,529 units

- No. of employees       

1,065 (as of June 2000)

Outline of Toyota Argentina

 

Company Name

Toyota Argentina S.A.  

President

Tomio Katsuta  

Location of head office

Zarate City, Buenos Aires Province

Date of establishment

May 1994

Start of production

March 1997

Capitalization

US $ 100 million       

Investment ratio

TMC: 99%; Local investment: 1% 

Production models

Hilux

1999 production results

13,211 units

No. of employees

736 (as of December 1999)

 

Outline of Toyota de Venezuela

 

Company Name

Toyota de Venezuela Compañía Anónima   

President

Masahiro Naruse

Location of head office

Cumana City, Sucre Province

Date of establishment

December 1957  

Start of production

November 1981

Capitalization

VEB 2,388.9 million

Investment ratio

TMC: 90%; Local investment: 10%

Production models

Corolla, Land Cruiser, Dyna

1999 production results

9,805 units    

No. of employees

895 (as of December 1999)

(September 4, 2000)

 

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